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Three years ago, Graza set out to change the way people think about olive oil. Today, they’ve not only done that—they’ve built a $240 million brand in record time.
As one of the earliest investors in Graza, The Cashmere Fund is proud to celebrate this milestone. Our initial investment in Graza is now a 10x investment (the value of the Fund’s investment in Graza has increased 10x), a testament to the brand’s rapid growth, strong consumer demand, and innovative approach to both product and marketing.
Graza’s success is no accident. They’ve mastered the art of blending quality with accessibility, launching a direct-to-consumer olive oil brand that quickly expanded into major retailers like Whole Foods, Wegmans, and more. They’ve also built a loyal audience with their unique product line—Drizzle and Sizzle set the tone, and their latest high-heat oil, Frizzle, is opening up even more culinary possibilities.
Beyond the product, Graza’s marketing has set a new standard in consumer-packaged goods. From creative brand collaborations (like their latest with Ithaca Hummus) to restaurant pop-ups and a strong content strategy, they’ve built an identity that resonates far beyond the grocery aisle.
Building on the momentum, and driven by the increased valuation of The Cashmere Fund’s investment in Graza, The Cashmere Fund saw its biggest NAV increase to date on Friday, March 7, marking another milestone in our journey of backing high-growth consumer brands.
The Cashmere Fund (CSHMX): 3/17/2025 Snapshot
We continue to invest in high-conviction founders and influencers—people shaping culture and consumer products—and we look forward to sharing more exciting updates soon.
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Quoted performance is past performance, past performance does not guarantee future success, and current performance may be higher or lower than that shown. An investment’s return and principal value will fluctuate, and an investor’s shares of The Cashmere Fund, when redeemed, may be worth more or less than their original cost. Please visit [relevant website – make it a link] to obtain The Cashmere Fund’s performance information current to the most recent month-end.
This communication and its contents are for informational purposes only and do not constitute an offer to sell or a solicitation of an offer to buy shares of the Sweater Cashmere Fund (the “Fund”). The Fund is managed by Sweater Industries LLC (“Sweater”) as the investment adviser and Forma Cashmere LLC (“Forma Cashmere”) as the sub-adviser.
Investors should carefully consider the investment objectives, risks, charges, and expenses of the Fund before investing. The prospectus contains this and other information about the Fund and can be obtained by calling 1-888-577-7987 or by visiting the Fund's website at https://www.thecashmerefund.com. Please read the prospectus carefully before investing. All investments involve risks, and past performance is no guarantee of future results.
The content herein is for informational and educational purposes only and should not be construed as investment advice or an offer or solicitation with respect to any products or services for any persons who are prohibited from receiving such information under the laws applicable to their place of citizenship, domicile, or residence. The views and opinions expressed during the video podcast that is linked herein, are those of Elia Infascelli and do not necessarily the official policies or positions of the Cashmere Fund.
DTCVC refers to “direct-to-consumer venture capital” meaning that individual investors have the opportunity to invest directly in The Cashmere Fund without a third-party intermediary.