June 25, 2025
Announcing a First-of-its-Kind NIL Deal with an Investment Fund

When we said we wanted to change the way people invest, this is exactly what we meant.

We just announced the first-of-its-kind NIL partnership between an investment fund and college athletes. And we couldn’t be more excited to welcome three rising-star quarterbacks to the Cashmere investor community.

Introducing the College Investing Class of 2025:

LaNorris Sellers (University of South Carolina): A standout in the SEC with a cannon for an arm and next-level athleticism. LaNorris is already being talked about as one of the most dynamic young QBs in the country—and now, he’s building his financial portfolio alongside his football one.

Kevin Jennings (SMU): Steady, smart, and the kind of player you trust to lead a program. Kevin has helped drive SMU’s success in the ACC and brings a rare blend of composure and playmaking ability. Now he’s bringing that same energy to early-stage investing.

Avery Johnson (Kansas State): An Elite 11 finalist and Big 12 breakout, Avery is one of the most exciting dual-threat quarterbacks in college football. He’s got speed, vision, and the mindset to match—and he’s now thinking long-term off the field too.

These three athletes aren’t just teaming up with Cashmere — they’ve invested in The Cashmere Fund. They’ll also work alongside our team to spotlight portfolio companies, share their own venture journeys, and help show what ownership can look like at a younger age.

Venture has long been viewed as a closed-door asset class. We’re here to change that.

Athletes are earning earlier than ever. But they’re also thinking more strategically and looking beyond NIL cash grabs and into opportunities that create long-term wealth and equity.

This partnership is about more than just making history with a first-of-its-kind NIL partnership. It’s about opening up access, showing what’s possible, and building a network of future-forward thinkers, both on and off the field.

Cashmere’s approach has always been to combine cultural capital with financial potential. With partners like NFL MVP Josh Allen, entrepreneur Jenna Lyons, Buffalo Bills safety Damar Hamlin, and now LaNorris, Kevin, and Avery, Cashmere is continuing to push that vision forward.

Let’s build.

Disclosures:  Cashmere has paid partnerships withJenna Lyons, Damar Hamlin, LaNorris Sellers, Kevin Jennings, and Avery Johnson.  Investors should carefully consider the investment objectives, risks, charges, and expenses of The Cashmere Fund (the “Fund”) before investing. The prospectus contains this and other information about the Fund and can be obtained by visiting the Fund's website at www.thecashmerefund.com. Please read the prospectus carefully before investing.

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