We are thrilled to announce that The Cashmere Fund has invested in De Soi, an adaptogen-rich sparkling non-alcoholic aperitif that's always apropos. Our decision to invest in De Soi was driven by several factors that align with our mission to back brands with the potential to redefine their industries.

The De Soi leadership team is a dynamic blend of talent and expertise. Co-founder Katy Perry, a global pop superstar and entrepreneur, brings unmatched visibility and creative vision. Morgan Mclachlan, the award-winning Master Distiller and CPO, is renowned for her pioneering work in botanical spirits and has co-founded several successful beverage brands. CEO Scout Brisson, with experience as a former co-founder of the CPG brand Deux and six years of experience in launching and scaling brands, offers strategic leadership and a sharp focus on growth and brand-building.

De Soi’s market expansion and revenue growth illustrates the brand’s market fit and strategic execution. This summer, De Soi was available in nearly 5,500 retail locations and is projected to be in an estimated 8,000 stores by the end of the year. This retail footprint is paralleled by wholesale revenue, which saw a 3.3x year-over-year increase from 2022 to 2023.

This growth trajectory reflects De Soi’s evolving business model. In 2023, wholesale accounted for roughly 35% of the brand’s total revenue, but by 2024, it is projected to contribute approximately 72%. This shift underscores the brand’s strategic focus on scaling its presence in the wholesale market to solidify itself as one of the leaders in the non-alcoholic beverage space.

At The Cashmere Fund, we believe in investing in brands that could potentially see significant growth but are also led by visionary teams that can bring transformative ideas to life. We believe the De Soi team is poised to do just that.

-The Cashmere Fund Investment Team