Investment Announcement
December 6, 2024
Investment Announcement: Mad Rabbit

We are thrilled to announce our investment in Mad Rabbit, a trailblazing brand that has redefined tattoo aftercare and preservation. 

Since its inception in 2019, Mad Rabbit has transformed a simple idea—creating clean, vegan products for tattoo care—into a comprehensive skincare line that addresses the unique needs of tattoo consumers, from healing to UV protection. 

Their signature product? The tattoo repair patch –which uses water-based hydrogel to hydrate tattoos, reduce ink loss, and provide superior UV protection—all while being free of common allergens like latex.

The tattoo industry has experienced extraordinary growth over the past decade, transitioning from a niche subculture to a mainstream phenomenon. With nearly 32% of Americans now proudly sporting at least one tattoo, the demand for high-quality tattoo care products has never been higher.

From humble beginnings in the founder's kitchen to being sold in 1,850 Walmart locations, Mad Rabbit's journey is a testament to their strategic vision and execution. 

The brand’s trajectory is further accelerated by its expansion plans into hundreds of Target stores by 2025. The company’s YOY sales goal for 2025 is 25%. This strong retail presence is complemented by a robust online sales strategy, all underpinned by the strategic guidance of elite advisors like Mark Cuban. Cuban, who invested in Mad Rabbit after their successful appearance on Shark Tank in 2020, continues to play a pivotal role in helping the company exceed its ambitious growth targets.

Ready to activate your influence for Mad Rabbit? Use code CASHMERE at checkout for 30% off.

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