Summary

After.com is an end-of-life software experience focused on providing alternative after-life products and services such as cremation. Time sensitive end-of-life arrangements are coordinated seamlessly through the technology, servicing both bereaved families seeking immediate care of a lost loved one and for individuals pre-planning their own final arrangements.

Background

When someone passes away, family members and hospice currently have to deal with an opaque, expensive, and frustrating funeral experience. Surviving family members have to call funeral homes one-by-one and deal with negotiation and unwanted sales offerings in a time of grief. Adding to the frustration, less than 25% of funeral homes list their pricing on their websites. Once the funeral home assumes care of the decedent, communication with the family is often broken and slow.

saves their customers on average $2,600 with transparent pricing in a fast and simple online offering. Currently, After provides both at-need services and pre-need services. At-need is provided at the time of death and includes assuming care of the decedent, performing the cremation, and delivering the remains to loved ones. Pre-need service is an insurance product that individuals buy to cover the cost of their at-need service in the future.

The end-of-life platform not only removes friction from the cremation and planning process, but in the future will offer other products and services addressing the many problems that arise after a death occurs.

Why Cashmere Fund Invested:

Every one of Sweater’s members has or will experience the end-of-life care process for a loved one. It is often unnecessarily frustrating during such a sensitive time of grief. The end-of-life industry has not advanced into the world of software, leaving the $27B traditional funeral home industry behind. Consumers want a simple, inexpensive, transparent experience so that they can have peace of mind for themselves and their loved ones.

has successfully provided care for hundreds of families across Arizona, Colorado, and Utah over the last 18 months. They have clearly demonstrated their operational expertise to provide a superior service to their customers for a vastly lower cost. This investment will allow them to aggressively pursue their national expansion strategy. Additionally, new features and experiences will continue to be built into the digital end-of-life experience.

Other Active Investor

Matchstick Ventures, Rise of the Rest, TEN13