Summary

• Mad Rabbit is a tattoo skincare brand creating clean and vegan products for tattoo aftercare and preservation.

Background

• Mad Rabbit started off the simple idea of creating clean, vegan products for tattoo aftercare and preservation. Since launching in 2019, Mad Rabbit has propelled into a full skincare product line for tattoo consumers covering everything from healing to UV protection. The team has attracted an impressive list of investors, including Mark Cuban, to help elevate the brand into a market leader for the tattoo preservation category. 

Why Cashmere invested

• Attractive category growth: The tattoo industry has experienced remarkable growth over the past decade, evolving from a niche subculture into a mainstream market driven by cultural shifts, technological advancements, and increased visibility through social media. Today, nearly 32% of Americans have at least one tattoo, reflecting the widespread acceptance of this form of self-expression across diverse demographics. The industry now caters to a broad range of market segments, including traditional and cosmetic tattoos. The rise of luxury and custom tattooing, along with globalization and the influence of celebrities, has further fueled demand, making the tattoo industry a dynamic and lucrative market with significant potential for continued expansion.
• Compelling product strategy: Mad Rabbit's product strategy goes beyond traditional tattoo aftercare. The team has created a comprehensive skincare line specifically designed for people with tattoos. This strategy allows them to offer products that are not just limited to post-tattoo maintenance but are integral to daily skincare routines, including SPF, lotion, and body wash. Their commitment to innovation and safety is evident in products like the tattoo repair patch, which uses water-based hydrogel to keep tattoos hydrated, reduce ink loss, and provide exceptional UV protection, all while avoiding common allergens like latex. This holistic approach positions Mad Rabbit as a leader in the tattoo skincare market, addressing both the immediate and ongoing needs of their consumers.
• Strong traction and elite advisors: Mad Rabbit has demonstrated impressive traction since its launch in 2019, starting with a crockpot in founder Oliver Zak’s parents' kitchen. Today, the brand is sold in 1,850 Walmart locations. The Company's YOY revenue growth goal in 2025 is 20-25%, fueled by their strong retail presence and online sales. Mark Cuban, who invested in Mad Rabbit after their successful appearance on Shark Tank in 2020, continues to play a role in helping the company exceed its growth targets.

Co-investors

Lucas Brand Equity, Mark Cuban, Acronym Venture Capital, Seamless Capital, Revolution's ROTR Seed Fund, Swat Equity, Constellation Capital, Stefon Diggs, Yelawolf