Summary

Havenly is the one-stop-shop for all things e-design and home. The online platform brings bespoke interior design services with their own line of products and services at accessible prices. As a leading interior design company, Havenly has developed a transformative and innovative home design and shopping experience that just gets you.

Background

Co-Founder and CEO, Lee Mayer, started the company out of a personal problem back when she first moved to Denver from New York City. She quickly realized the lack of accessible, efficient, and high quality interior design services and so, went out to start her own. Havenly quickly gained meaningful traction in just a few years and emerged as the market leader. With their recent acquisition of Interior Define, Havenly is at an inflection point for scale for not just design, but for all things home and goods.

Why Cashmere Fund Invested:

Proven Founder with Grit:

Lee Mayer has repeatedly demonstrated unbelievable tenacity in building Havenly over the past decade. Although she did not come from an interior design background, she has undeniably built leading domain expertise having successfully grown Havenly to a national brand while navigating through mergers, the fall of peers, and the COVID-induced market shocks. Her investors and team have noted her ability to continually improve and lead through a combination of inspiration and fearlessness and are betting on her to take Havenly all the way through.

Market Leader:

Havenly has emerged as the market leader, being the last large venture-backed e-design platform standing. Lee and her team were able to come above the fray to emerge in this dominant position by a clear focus on fundamentals and discipline. They have remained intensely focused on positive unit economics, calculated platform acquisitions, and maintained a digitally-native customer obsession. And thus, they are strategically positioned to scale beyond design and compete in the broader $245BN home market.

Vertically-Integrated Scale:

With their recent acquisition of Interior Define (ID), on top of their previous bolt-on of The Inside (TI), Havenly is situated to own the market for personal, design driven furnishings for the digitally-native generation. Their acquisition of TI back in early 2022 was their first step in building an owned portfolio of high margin brands to distribute through their unique platform and their purchase of ID will soon add mass custom upholstery, thereby developing a fully captive ecosystem of design, services, and goods.

Other Active Investors

Foundry Group, Lerer Hippeau, Kickstart Ventures, Gingerbread Capital, Industry Ventures, Kube VC, Moderne Ventures, 500 Global, Chicago Ventures, Forward VC, FJ Labs