Summary

• De Soi is an adaptogen-rich aperitif that's always apropos. The flavor forward botanical bubbly brings the full craft cocktail experience to the non-alc scene. 

Background

• De Soi introduces a collection of sparkling non-alcoholic apéritifs, crafted through a collaboration between Katy Perry and award-winning distiller Morgan McLachlan. These adaptogen-infused apéritifs are perfectly suited for any occasion, employing production techniques that rival the finest wines and spirits. Each sip is full-bodied and layered with complexity, delivering a truly captivating experience.

Why Cashmere invested

• ‍Strong Leadership Team with Celebrity Brand: The De Soi leadership team is a dynamic blend of talent and expertise. Co-founder Katy Perry, a global pop superstar and entrepreneur, brings unmatched visibility and creative vision. Morgan Mclachlan, the award-winning Master Distiller and CPO, is renowned for her pioneering work in botanical spirits and has co-founded several successful beverage brands. And CEO Scout Brisson, with experience as a former co-founder of the CPG brand Deux and six years of experience in launching and scaling brands, offers strategic leadership and a sharp focus on growth and brand-building.
• Impressive Growth Potential with Wholesale Expansion: De Soi has showcased an impressive expansion in market presence and revenue. While the brand was in nearly 5,500 retail doors this summer, they are on track to reach an estimated 8,000 doors by year-end. This expansion is mirrored by a significant surge in wholesale revenue, which saw a 3.3x year-over-year increase from 2022 to 2023, and is projected to rise by an astounding 4.3x from 2023 to 2024. The shift is also reflected in the revenue composition, where wholesale accounted for roughly 35% of total revenue in 2023, with expectations to contribute approximately 72% in 2024.

Other Active Investors

AMASS Brands, Forma Capital, Willow Growth Partners