Summary

is a tech-enabled car-subscription company offering the cheapest, fastest, and easiest alternative to car ownership. GO vehicles cost 20-30% less per month compared to traditional leasing or a car loan, all without a down payment. GO customers can get approved and order a new car in less than 5 minutes, without ever having to haggle with a car salesperson. GO then delivers the car to the driver’s home, with warrantee work, routine maintenance, registration, and roadside assistance covered in the monthly subscription.

Background

Consumers are tired of the pain of purchasing and owning a car: haggling with dealers in person, lingering questions if you got a good deal, and unexpected costs of maintenance or repairs. GO’s car subscription 2.0 has cut every part of the car selection and ownership journey that detracts from the ease and joy of having a car. With GO, you get all of the good, with none of the bad, at a lower price. GO is raising this round of investment to make strategic hires for growth, procurement, and financial functions, as well as to scale into new markets.

Why Sweater Invested:

GO’s value to consumers is obvious and compelling:

At GO, they see a large number of customers saying “buying or leasing a car has always sucked - this solution is amazing.” GO vehicles cost 20-30% less per month than what you can get elsewhere, with none of the headaches of working with a dealer. GO’s advantage over traditional channels comes from lower overhead, no sales commissions, and sourcing vehicles directly from OEM fleet sales.

Cars are the second largest consumer category behind housing:

New car finance in the US represents a nearly $600B annual market. We believe GO’s pricing is well-positioned for consumers wanting an affordable car option in the event of a downturn. As the market recovers, their convenient and painless process has also shown they can compete well with traditional new car options when demand is high.

Founder’s experience has unlocked the acquisition model:

Michael’s previous experience lies in building his own advertising agency. This expertise has enabled GO to effectively compete with traditional dealerships on customer acquisition and build a perfect track to date of finding new drivers before new vehicles come online.

Other Active Investors

Starting Line Ventures, Digital Horizon Ventures, 12N Capital, Irrvrnt VC, Alamo Angels, Miami Angels, DVC