Summary

Guest House stages homes you can shop, completely automating the staging process for real estate agents while enabling commerce for homebuyers the moment they close.

Background

Guest House delivers beautiful home staging in as little as one week. Their tech platform makes the process as simple as ordering groceries online, with every home planned by a professional interior designer using furniture from top brands. Plus, they make homeownership turnkey by allowing anyone to purchase fully-furnished homes on the market in person or online.

Why Cashmere Fund Invested:

Sizable Market with Minimal Competition:

Guest House operates in a category ripe for disruption with a total addressable market opportunity of $31B. Further, the staging industry still sits in a fairly antiquated position as most agents are forced to use small, staging design and consulting firms. With a slower real estate market, staging is becoming increasingly important to agents as a professionally staged home spends 88% less time on the market compared to those without staging. Agents are now looking for new, creative ways to move the needle, making Guest House’s agent acquisition model more attractive.

Founder-Market-Fit:

Alex Rydan is a 2x founder, Emmy award winner and tech leader with 10+ years of experience working with leading consumer brands including Lyft, Amazon, Spotify, Facebook, The North Face and others. Beyond Alex’s impressive experience and hustle, he’s proven to be skilled in recruiting top-tier talent and investors to work alongside him. The latest equity raise was led by Break Trail Ventures with co-investment from Douglas Elliman, Denver Angels, Caruso Ventures, Range Ventures, and Sweater.

Validated New Market Expansion Playbook:

The Guest House team initially launched in Colorado and built out product-market fit by launching, testing and iterating their 3-tier revenue model and acquisition strategy in Colorado markets. More recently, the team has taken their learnings from the CO market and used that playbook to expand into Southern California with a validated go-to-market approach and a reduced timeframe to launch. Alex and his team plan to use this round of funding to continue to scale CO and CA with intentions of launching new markets in the near future.

Other Active Investors

Break Trail Ventures, Denver Angels, Caruso Ventures, Range Ventures