Summary

Trellis is a technology platform that simplifies and improves the insurance purchasing journey for customers by leveraging data analytics to offer policies that are tailored to each individual's unique circumstances.

Background

The modern consumer needs to assemble a patchwork of siloed solutions to navigate their financial life, including disconnected home and auto insurance offerings. Trellis offers an embedded insurance product, helping financial institutions, fintechs, and other innovative companies to engage users across a broader set of financial needs and goals. These home and auto insurance offerings allow customers to easily compare policies online by providing “apples to apples” coverage comparisons to ensure they buy a policy that fits their individual background.

Why Cashmere Fund Invested:

Strong Partnerships and Potential for Growth

The Trellis team has demonstrated their ability to secure impactful partnerships with major corporations like Amex, Rocket Money, and Acorns who have the potential of driving hundreds of millions in annual revenue. The gain-share acquisition model incentivizes partners to both promote the product to their existing customers and further invest in paid advertising with Trellis.

Highly scalable and customizable technology platform

Trellis' technology is highly modular, which allows for the customization necessary to meet the specific needs of enterprise clients. The ability to integrate and tailor the Trellis product to a partner's preferences opens up a new revenue channel for selling insurance that was previously unexplored by fintech companies.

The A-Team

Trellis founder, Daniel Demetri, has an impressive background as a former founder with a strong ability to recruit a highly impressive team. The Trellis team consists of top tier industry talent, with several successful exits under their belt (including Earnest, Taboola, and Doma) as well as an executive team that has proven its ability to execute at all levels and areas of the organization. Each executive team member brings years of leadership experience across their specialized job functions at companies like Google, McKinsey and Merrill Lynch. Further, the Trellis leaders have exceptional educational backgrounds with degrees in Business, Computer Science, and Economics from Northwestern Kellogg School of Business, Harvard University and The London School of Economics.

Other Active Investors

QED, General Catalyst, Nyca and Amex Ventures